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Next Events
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w/b 23rd Feb 2015
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MPA/MMF
The Journey of a Song/Composition: Music Publishing, Rights Management & Licensing Today
6.30pm-9.30pm @
Grant Thornton LLP, Melton St, Euston Sq, London, NW1 2EP
Mon 23rd Feb 2015

MPA/MMF
Writer/Composer & Publisher Relationships, Contracts & Agreements
Grant Thornton LLP, Melton St, Euston Sq, London, NW1 2EP
6.30pm-9.30pm @
Mon 23rd March 2015

MPA/MMF
Sub-Publishing, Co-Publishing, Publisher Relationships & Contracts; plus International Royalty Tracking
6.30pm-9.30pm @
Grant Thornton LLP, Melton St, Euston Sq, London, NW1 2EP
W1B 2UW
Mon 20th April 2015
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PROGRAMME STRUCTURE & CONTENT SUMMARY

 

Module 1: Monday 14th July 2014

Artist/Producer/Management Business Models & Agreements

 

  • Legal & Trading Relationships: 21st Century Business Models
  • Making a Living! Options, Pitfalls & Opportunities
  • Management Skills, Competencies, Roles & Functions today
  • Industry Value Chains & Income Streams: from Creation to Consumption (& back again?)
  • Teamwork & 3rd Party Frameworks
  • Artist & Audience Development
  • Management / Client Obligations, Legal Entities & Conflicts of Interest
  • Management Agreements: Key Terms & Conditions in all Contracts
  • Mediation

 

Module 2: Monday 4th August 2014

Artist Development & Business Administration / Money Management & Sources of Finance

 

  • Taking Care of Business: Project, Career & Business Development
  • Funding & Financial Support: capital requirements; categories & available options
  • The Process: the reality - from 1st contact to exit strategy & beyond
  • Documentation, evidence & due diligence
  • Insurance & Legal Requirements
  • Intellectual Property, Roles & Rewards: ownership & participation - Client Rights Management: decisions, agreements, registrations & notification
  • Control, Decision-Making & Reporting
  • Predictable Pitfalls & Opportunities

 

Module 3: Monday 1st September 2014

Fan Base Development & Management / Music Media, Marketing & Promotion

  • Artist / Fan Relationships & Business Models
  • Fan Behaviour & Requirements
  • Content, Assets & Editions
  • Community Engagement & Database Marketing
  • Social Media, Websites, Analytics & Data Mining
  • Marketing, Media, Promotion & Retail
  • Tools, Widgets, Plug-Ins & Service Providers
  • Project & Campaign Planning


 

Module 4: Monday 29th September 2014

Artist Licensing, Merchandising, Endorsements & Brand Partnerships 

  • Brand Requirements, Aims & Objectives
  • The Artist / Music Opportunity
  • Brand Relationships
  • Artist Management Considerations & Issues
  • Process & Activities
  • Artist Licensing & Endorsement
  • Branded Games
  • Key Terms & Conditions in Brand Agreements
  • Merchandising & Key Terms & Conditions in Merchandising Agreements

 

Module 5: Monday 27th October 2014

Live Music & International Touring

 

  • Management Duties & Obligations
  • Building the Live Team (Local to International): what to expect & key issues to be aware of
  • Booking Agencies; Festival & Concert Promotion: traditional relationships & new partnerships
  • Media Rights, Brands, New & Existing Revenue Streams / Opportunities
  • Budgeting, Negotiation & Cash Flow: key issues, terminology & where the money goes
  • Tour & Production Management: documentation, logistics & predictable problems
  • Ticketing Strategies & Database Marketing
  • Deals & Agreements: key terms & conditions, implications & issues in all relevant contracts / agreements

 

Module 6: Monday 24th November 2014

The Record Business: Update & Agreements (Artist, Distribution, Licensing & Public Performance)

 

  • The Recording Industry: current & future structures
  • Roles, Activities, Rights & Income Streams: record companies & labels; music content & brand development
  • Project Strategies & Management: Schedules, Budgets, Campaigns & Co-ordination
  • Producer & Performer Rights Management in the Digital Age: NROs, direct & collective licensing; standards & identifiers
  • Artist, Production, Licensing, Marketing & Distribution Agreements
  • Guidelines & Options for all Key Issues, Terms & Conditions in Contracts negotiated

 

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